Online food delivery is as popular now as it's ever been, and today's market offers plenty of app options to make the process of ordering food delivery easy and intuitive. However, I believe there is still plenty of untapped potential and opportunity in this space to provide a unique experience—but more importantly—alleviate the problems users currently have with these apps and services.
A Designer's process or modus operandi (M.O., or "way of doing things") is an essential part of being able to conceptualize, collaborate on, and create great products.
To be transparent as possible, I have provided button links throughout this case study to surveys, results, source design files, and more. Feel free to take a deeper look into any of these to get a better idea of how I structure and organize my projects to take them from ideation to end-product.
Food delivery services have high prices and long wait times, which both result in users placing less orders on average per week.
User Goals
Business Goals